Celebrity spokesperson, Ajay Mehta, who appears in the General Mills Fiber One ad campaign, will present the Los Angeles Regional Foodbank with pallets of Fiber One cereal and chewy bars donated by the General Mills Foundation during Celebrity and Media Volunteer Day at the Los Angeles Regional Foodbank, Saturday, November 14. The special event, hosted by Jennifer Love Hewitt and the American Women in Radio and Television Southern California (AWRT SoCal) Chapter, will kick off the Foodbank’s “Season For Sharing” and help raise awareness of the organization’s growing need for food donations and volunteers.

ABOUT GENERAL MILLS FOUNDATION:
The mission of the General Mills Foundation, celebrating more than 50
years of giving, is to nourish communities.  In fiscal 2009, General Mills awarded more than $90 million to communities across the country, representing more than 5 percent of company pretax profits that year. Of the total, the Foundation contributed $21 million in grants in the targeted areas of hunger and nutrition wellness, education, social services, and arts and culture. In addition, 82 percent of employees volunteer in the communities where they live and work.